# API vs white label **URL:** \ **Category:** API and Webhooks\ **Created:** [March 13, 2017, 10:36pm UTC](https://devforum.zoom.us/t/api-vs-white-label/174 "2017-03-13T22:36:37Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![Bert\_Leatherman](https://avatars.discourse-cdn.com/v4/letter/b/f04885/32.png) [@Bert\_Leatherman](https://devforum.zoom.us/u/Bert_Leatherman)\ **Post date:** [March 13, 2017, 10:36pm UTC](https://devforum.zoom.us/t/api-vs-white-label/174/1 "2017-03-13T22:36:37Z")
hi, i’m new and wasn’t sure what category to post this question in. i’m a business guy, not a tech guy, and am trying to understand the difference between API and white labeling to use zoom for our firm. could someone point me to examples of each? thanks. ---
**Author:** ![Ammar\_Naqvi](https://avatars.discourse-cdn.com/v4/letter/a/aca169/32.png) [@Ammar\_Naqvi](https://devforum.zoom.us/u/Ammar_Naqvi)\ **Post date:** [March 15, 2017, 4:08am UTC](https://devforum.zoom.us/t/api-vs-white-label/174/2 "2017-03-15T04:08:59Z")
Hey Bert, **The short answer first:** If you use our API or SDK to build an application for your firm, your meetings will have a Zoom logo/watermark(saying “powered by Zoom”). If you want to remove the Zoom logo/watermark and/or add your own logo, you can discuss business and licensing with the Zoom team AKA white-labeling.   **Detailed answer:** You can use the APIs to build your own web application (or web portal) for the following: user provisioning, manage meetings/webinars/groups/recordings, build dashboards etc.    With our SDKs, you can embed zoom core in your own app - since Zoom runs within the context of your app, our logs will not be visible except for a watermark we show inside the meeting window.   Feel free to let us know if you have a specific business case. If you are looking for creating your own domain (such as [your-business-name.com](http://your-business-name.com)) for meetings, then we have an option to build out a complete private cloud infrastructure which is an expensive option. Best, Ammar ---
**Author:** ![mcorcelli](https://sea2.discourse-cdn.com/flex016/user_avatar/devforum.zoom.us/mcorcelli/32/9284_2.png) [@mcorcelli](https://devforum.zoom.us/u/mcorcelli)\ **Post date:** [May 27, 2020, 3:48am UTC](https://devforum.zoom.us/t/api-vs-white-label/174/3 "2020-05-27T03:48:41Z")
I am interested in custom solution and looking for ways to do so through Zoom. I would like to build out a platform that is customized to my industry with a storage bin for documents like PDF or PowerPoint slides, Links to Social Media like Linkedin, give users the ability to toggle between screens, Q&A, Polling, Content Downloads, Survey, Chat, Links, CTAs, & Appointments. ---
**Author:** ![michael.zoom](https://sea2.discourse-cdn.com/flex016/user_avatar/devforum.zoom.us/michael.zoom/32/37213_2.png) [@michael.zoom](https://devforum.zoom.us/u/michael.zoom)\ **Post date:** [June 1, 2020, 3:15pm UTC](https://devforum.zoom.us/t/api-vs-white-label/174/4 "2020-06-01T15:15:50Z")
Hi @mcorcelli all of our developer documentation can be found here: > **[Documentation](https://marketplace.zoom.us/docs/guides)** > > Zoom App Marketplace > > The Zoom App Marketplace is an open platform that allows third-party developers to build applications and integrations upon Zoom’s... For your use case, you’ll likely want to Publish an App on our Marketplace: > **[Publishing an App - Documentation](https://marketplace.zoom.us/docs/guides/publishing)** > > Publishing an App > > The Zoom App Marketplace is an ecosystem of third-party apps available for any user to connect with their Zoom account. By publishing... ---
**Author:** ![DeveloperBot](https://sea2.discourse-cdn.com/flex016/user_avatar/devforum.zoom.us/developerbot/32/12632_2.png) [@DeveloperBot](https://devforum.zoom.us/u/DeveloperBot)\ **Post date:** [August 21, 2020, 9:38pm UTC](https://devforum.zoom.us/t/api-vs-white-label/174/5 "2020-08-21T21:38:31Z")