# API vs white label **URL:** \ **Category:** API and Webhooks\ **Created:** [March 13, 2017, 10:36pm UTC](https://devforum.zoom.us/t/api-vs-white-label/174 "2017-03-13T22:36:37Z")\ **Posts on this page:** 1\ **Showing post:** 2
**Author:** ![Ammar\_Naqvi](https://avatars.discourse-cdn.com/v4/letter/a/aca169/32.png) [@Ammar\_Naqvi](https://devforum.zoom.us/u/Ammar_Naqvi)\ **Post date:** [March 15, 2017, 4:08am UTC](https://devforum.zoom.us/t/api-vs-white-label/174/2 "2017-03-15T04:08:59Z")
Hey Bert, **The short answer first:** If you use our API or SDK to build an application for your firm, your meetings will have a Zoom logo/watermark(saying “powered by Zoom”). If you want to remove the Zoom logo/watermark and/or add your own logo, you can discuss business and licensing with the Zoom team AKA white-labeling.   **Detailed answer:** You can use the APIs to build your own web application (or web portal) for the following: user provisioning, manage meetings/webinars/groups/recordings, build dashboards etc.    With our SDKs, you can embed zoom core in your own app - since Zoom runs within the context of your app, our logs will not be visible except for a watermark we show inside the meeting window.   Feel free to let us know if you have a specific business case. If you are looking for creating your own domain (such as [your-business-name.com](http://your-business-name.com)) for meetings, then we have an option to build out a complete private cloud infrastructure which is an expensive option. Best, Ammar --- _[View the full topic](https://devforum.zoom.us/t/api-vs-white-label/174)._